Our Team | Figured

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Our Team

We've built an incredible team with the ideal blend of technology expertise, accounting knowledge and on-farm experience, enabling us to deliver a world-class tech solution to the farmgate. Here is a little more about the team behind Figured.


Alex Luneburg

Head of Development

As development lead and chief wine drinker, Alex spends most of her time corralling and testing both the Figured codebase and the development team. Originally from the UK weʼre pleased to say she has found her way across the globe to us via Australia, bringing with her a depth of experience gained from a wide range of industries, from financial auditing and compliance through to publishing and manufacturing, all whilst maintaining her unique British sense of humour.


Amy Milbourn

Strategic Programme Manager

Leaving a Post-It trail wherever she goes, Amy is our professional cat herder who keeps us in line to ensure all the great ideas come to life. Her expertise is in research and marketing, product development and management, with a lean and design-thinking background. Amy has already crossed off 5 of 8 of the great walks in NZ, and commits her mornings to Cultfit Crossfit, so basically has the strength of three developers put together.


Carl McDonald

Commercial Manager

Family man, sheep and beef farmer, Chartered Accountant specialising in agribusiness and oh - he also happens to code in his spare time (not saying much for the social scene in Turakina, but nevertheless very impressive). As well as managing all of Figured’s commercial aspects, Carl is also heavily involved in our product development and strategy and, of course, is one of the two original founders of Figured.


Dave Dodds


Anyone in a room with Dave can’t help but get inspired by his energy - especially when it comes to spreading the word about Figured. Dave has an impressive career history in senior leadership roles for a number of leading technology companies and, before joining Figured, was managing the digital solutions for business markets at NZ Post.


David Kirby

Managing Director (UK)

David was a strategy consultant in London, before moving to NZ for a few months...which turned into 5 years. He has led strategy and change in retail and banking, including New Zealand Post/Kiwibank and, most recently, Coop in Manchester. With a head for transformation, innovation and thought leadership, David is leading the charge in taking Figured to the UK. His spare time is spent with his young family, dog Alf and various bicycles.


Dow Dodds

Lead CS (UK)

Dow is a marketing and international business grad who originally hails from sunny Hawke's Bay, where she spent many a summer working on her dad's vineyards. She is a recent Welly migrant (and consequent coffee addict and foodie) where she kicked off her career in the ever-friendly debt collection industry. Dow loves working with people and helping out in the community and is pumped to be helping more farmers to farm on the front foot.


Edward Wilson

Key Account Manager

Born and raised on a livestock and cropping farm in Hawke's Bay, then spending five and a half years in agribusiness banking in NZ and Australia, Ed has a strong knowledge of farming and finance and is passionate about bringing these together using technology. He is responsible for developing business opportunities with Figured partners in Southern NSW, VIC and TAS. Based in Melbourne, Ed is also partial to a good coffee as well as Victoria’s legendary surf breaks.


Hannah Murray

Product Analyst

Those in the know will recognise Hannah as a world-famous-on-the-North-Shore netball sharpshooter, but off the courts she's one of our clever customer success specialists, using her background in accounting, information management, and software support to ensure our users are getting the most out of Figured. (Even more importantly though, she makes a seriously mean batch of scones.)


James Forward

Lead CS (AU)

An experienced cloud integrator, Jimmy's role is to oversee the implementation of key projects and partnerships for Figured in Australia. He has a broad background in business software working with CRM, point of sale, ERP, ecommerce and accounting software tools across a wide variety of industries. He loves his gadgets and all things techy, and apparently whips up a pretty mean feed in the kitchen.

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