Our Team | Figured

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Our Team

We've built an incredible team with the ideal blend of technology expertise, accounting knowledge and on-farm experience, enabling us to deliver a world-class tech solution to the farmgate. Here is a little more about the team behind Figured.


Adam Curtis

Channel Sales Manager Au

Born and bred in Melbourne, but with claims that he is half kiwi with his Dad from Dunedin. Adam is our new Channel Sales Manager for Australia. He has a background in SaaS and Telco, leading high performing sales teams and channels. Before Figured, Adam headed up outbound sales for kiwi company Timely, so finds himself familiar with the kiwi tech scene. Outside of work, Adam enjoys spending time with his family with three kids, watching Hawthorn win in AFL, or staying up to all hours watching the Formula 1 each week—you might find he needs a few coffees to function on Monday mornings!


Amy Milbourn

Strategic Programme Manager

Leaving a Post-It trail wherever she goes, Amy is our professional cat herder who keeps us in line to ensure all the great ideas come to life. Her expertise is in research and marketing, product development and management, with a lean and design-thinking background. Amy has already crossed off 5 of 8 of the great walks in NZ, and commits her mornings to Cultfit Crossfit, so basically has the strength of three developers put together.


Andrew Leighton

Business Development Manager (NZ)

Andrew has a family background in farming, and has spent the past 10 years helping global businesses adopt new software. So it was only fitting that he combined his love for the two and joined us as a BDM for the South Island, NZ. Having been a personal trainer in a past life, Andrew’s ideal weekend consists of hitting the trails for a run, followed by spending time with friends and family.



Head of Cuddles

Loves a cuddle, loves a snack. Bear is our team mascot, keeping us motivated with his high energy tail, and puppy kisses when we’ve done a good job. While he doesn’t know much about farming, tech, or accounting, he is a well-known social media influencer and we are lucky to have his expertise on the team.


Carl McDonald

General Manager (Product Partnership) & Founder

Family man, sheep and beef farmer, Chartered Accountant specialising in agribusiness and oh - he also happens to code in his spare time (not saying much for the social scene in Turakina, but nevertheless very impressive). As well as managing all of Figured’s commercial aspects, Carl is also heavily involved in our product development and strategy and, of course, is one of the two original founders of Figured.


Chris Vanderkolk

Head of Marketing

Chris is passionate about New Zealand’s growing global presence on the tech scene, as well as the contribution our farmers have to feeding the world's population. He has extensive experience working in various sales and marketing roles for Kiwi companies, and now heads up Figured’s global marketing function. Chris loves the outdoors, so you’ll usually find him skiing on a Saturday, and mountain biking on a Sunday.


Daniela Holloway

Customer Success Lead (USA)

Daniela grew up in a military family, so she’s lived all over the place - including on a mustard farm. Because she’s got a fear of critters (spiders, rodents, snakes and worms), she figured she’s best suited to help on the tech side of agriculture. When she’s not helping serve our US clients, she loves to host friends and family at her place with fun games, good food and a nice glass of Sauvignon.


Dave Dodds


Anyone in a room with Dave can’t help but get inspired by his energy - especially when it comes to spreading the word about Figured. Dave has an impressive career history in senior leadership roles for a number of leading technology companies and, before joining Figured, was managing the digital solutions for business markets at NZ Post.


Dave McGregor

Business Development Manager (NZ)

Dave is responsible for growing our relationships with our North Island partners and ensuring they have the right tools and tech they need to succeed. He has held various BDM roles for software companies, and owns, runs and manages his own tech startup. Dave is very passionate about how technology is an enabler in driving business growth, and loves sharing this passion with our partners. Dave hangs his rural flag on the fact he’s married into a farming family - through his in laws - but regardless, he’s not one to shy away from the outdoors. He’s a westie who lives out on the coast of Muriwai, loves to surf, and is an aspiring trail runner.

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