By David Kirby, Executive Vice President, Europe & Americas
We’re excited to be nominated for the Xero Awards 2020, as Industry Specific App of the Year! Against tough competition (there are over 800 apps in the Xero ecosystem!!) we are delighted to have followed up our win as Emerging App Partner of the Year 2018 with this latest nomination.
We think this reflects the solid progress we are making in the UK & Ireland. In the day to day race of any growing business it's easy to forget how far you’ve come in a couple of years. For us, this is a good chance to reflect that we’ve built excellent relationships with a number of leading accounting firms across the UK & ROI. A number of these firms have been with us from Day 0 (we’re looking at you EQ, Scrutton Bland, Kite Consulting!), and others have come on board as we have massively developed our product over the last couple of years. Our new arable experience, our allocator tool and the significant changes to how we handle budgeting to make things easier for users have been huge advances for us.
We’re proud of the product, but we’re also aware there is so much more to do - our partners play such an important role in driving our thinking and pushing us in the direction where they receive most value. Our first thanks go to them for all their support and energy as we have progressed our business together. As a team, both in the UK and globally, we get a real buzz when we hear the stories of new clients won and businesses improved due to our partners using Figured - we have a passionate team behind the product and this is what drives them!
Our vision remains that we want to be agriculture's leading financial management technology, driving the business of farming. We’re not there yet (of course!) but we’re proud of the progress we’ve made so far, and excited about what’s to come.
Congrats of course due to the other nominees, Deputy and Re-leased - both great apps and here’s hoping for a good clean fight - onwards to Electric Brixton and the Xero party!