2017
Finalist, NZ Hi-Tech Emerging Company of the Year
NZ Hi-Tech Awards
Our Story
With an incredible team that continues to grow, we are focused on the future and the continued development of a world-class tech solution for New Zealand, Australia, the UK, the US — and beyond.
From Farmers, for Farmers
Figured was founded by Carl McDonald and David Marshall, farmers who were also accountants. They knew the financial tools available to the rural sector hadn’t kept pace with how farming had changed, so they built something new. Backed by New Zealand farm investment company MyFarm, they created a platform that worked hand-in-hand with Xero, removing the manual data entry and guesswork that came with relying on historical information for big decisions.
Bringing the Farming Team Together
Today, Figured supports more than 35,000 farm businesses in four countries, over 1,500 accounting and advisery firms, and has formed long-running partnerships across accounting platforms, production integrations, industry bodies, and banks.
We know agriculture is volatile, but it’s also one of the most rewarding and vital sectors in the world. That’s why we’re proud to play our part in helping it thrive.
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