A tool for today's farmer

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Figured was born out of a desire to farm smarter.

Today’s farmers want the best tools - that includes tools for managing their finances. Carl McDonald and David Marshall were two farmers and accountants who were frustrated by the amount of time spent managing farm accounts. So, to get a product that better suited the needs of farmers, they designed an online solution themselves. 

The outcome: easy-to-use software and a better way to work with your trusted advisers. Figured connects your farming team around the same financial and production information, so you can make confident decisions that improve your business performance.

Crop Farmers

Track tonnage by grade to gain clarity over crops harvested, sold & on-hand.

Livestock Farmers

Keep on top of births, deaths, sales, purchases and aging of farm livestock.

Dairy Farmers

Track milk production and instantly update your forecast when milk prices change.

Not just smarter software,
but a smarter way to work with your trusted advisers

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For farmers, from farmers

Our roots are in farming, but combined with accounting expertise and incredible technology, we’ve created a world-class solution that meets the needs of today’s farmers.

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Decisions are easier with data

Using an online tool allows you to see all your financial and stock information in one place, meaning you can make decisions based on a true picture of your farm’s performance.

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More time on the farm

With Figured, farm accounting tasks are streamlined, so you’ll spend less time in the office, and more time out on the land doing what you love.

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Work with your advisers online

Connect your advisory team in one place. Figured offers an easier way to work with your accountant, farm consultant and bank to produce up-to-date management information.

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Focus on profit over production

With better financial insight for you and your advisors, you can better manage sustainable profitability for the future success of your farm.

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Your advisers love Figured, too

We’ve partnered with leading agri banks and rural accounting specialists who want to use the best technology to better connect with you around your financials.

Figured at a glance

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Budgeting & forecasting

See overall profit and future cash available, and easily adapt as conditions change.

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Production tracking

Easily track livestock movements, crop and milk production, as well as your operating expenses.

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Auto updates & feeds

With bank feeds, rural feeds and mobile bank coding, what happens on farm always matches what happens in your accounts.

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Expert support

We’re here to help. We provide highly responsive help and support, and you can easily contact a product specialist directly from within Figured.

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Getting started

Figured and Xero give you access to powerful data - but it’s real value comes from making it meaningful to your farming operations.

While you can choose to manage your own Figured subscription, working closely with a Certified Adviser will help ensure that you’re getting the most out of Figured and Xero for your farm. We have Certified Figured Advisers across New Zealand and Australia.

Have a few more questions?

Get in touch

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Why other farmers love Figured

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