Figured was born out of a desire to farm smarter.
Today’s farmers want the best tools - that includes tools for managing their finances. Carl McDonald and David Marshall were two farmers and accountants who were frustrated by the amount of time spent managing farm accounts. So, to get a product that better suited the needs of farmers, they designed an online solution themselves.
The outcome: easy-to-use software and a better way to work with your trusted advisers. Figured connects your farming team around the same financial and production information, so you can make confident decisions that improve your business performance.
Crop Farmers
Track tonnage by grade to gain clarity over crops harvested, sold & on-hand.
Livestock Farmers
Keep on top of births, deaths, sales, purchases and aging of farm livestock.
Dairy Farmers
Track milk production and instantly update your forecast when milk prices change.
Not just smarter software,
but a smarter way to work with your trusted advisers
For farmers, from farmers
Our roots are in farming, but combined with accounting expertise and incredible technology, we’ve created a world-class solution that meets the needs of today’s farmers.
Decisions are easier with data
Using an online tool allows you to see all your financial and stock information in one place, meaning you can make decisions based on a true picture of your farm’s performance.
More time on the farm
With Figured, farm accounting tasks are streamlined, so you’ll spend less time in the office, and more time out on the land doing what you love.
Work with your advisers online
Connect your advisory team in one place. Figured offers an easier way to work with your accountant, farm consultant and bank to produce up-to-date management information.
Focus on profit over production
With better financial insight for you and your advisors, you can better manage sustainable profitability for the future success of your farm.
Your advisers love Figured, too
We’ve partnered with leading agri banks and rural accounting specialists who want to use the best technology to better connect with you around your financials.
Figured at a glance
Budgeting & forecasting
See overall profit and future cash available, and easily adapt as conditions change.
Production tracking
Easily track livestock movements, crop and milk production, as well as your operating expenses.
Auto updates & feeds
With bank feeds, rural feeds and mobile bank coding, what happens on farm always matches what happens in your accounts.
Expert support
We’re here to help. We provide highly responsive help and support, and you can easily contact a product specialist directly from within Figured.
Getting started
Figured and Xero give you access to powerful data - but it’s real value comes from making it meaningful to your farming operations.
While you can choose to manage your own Figured subscription, working closely with a Certified Adviser will help ensure that you’re getting the most out of Figured and Xero for your farm. We have Certified Figured Advisers across New Zealand, Australia and the UK.
Have a few more questions?
Get in touchOur Partners
Why other farmers love Figured
“Although the weather and its impact on yield are out of my hands, making good decisions when probabilities change isn't. With Xero I know where we are today, and with Figured I can see where we are going.”
Peter Knights
Farmer & Accountant, St Arnaud VIC
"Figured farmers are empowering themselves to take control of their finances and futures. Discussions are about going forward - the plan, the next steps - we're no longer always working in the past."
Brett Bennett
Farmer & Accountant, NZ
"Some of our farms are around two hours from town, so this is where we've found that cloud technology is really beneficial. Figured has given us the ability to run a large business in an isolated area."
Tracey McNeill
Farm owner, Gisborne, NZ
"It is user-friendly and the information I get out is easy to understand. I love that payout prices are automatically updated and recalculated. It's cut the amount of time in half that I used to spend on my accounts."
Lee-Anne Stewart
Farm owner, Canterbury, NZ
"It makes your finances and livestock so much easier to handle - giving you up to date information that allows you to make better decisions."
Will Foley
Farmer, Hawke's Bay, NZ
"Knowing in real time where my farm's financial and livestock numbers are is a great advantage. Now I can be out on the land with confidence that the financial side of the business is under control."
John Richmond
Farmer, Hawke's Bay, NZ
"We can now use Figured in a way that has given us more clarity around stock management and we don’t have to spend so much time at the end of the month trying to reconcile those stock numbers"
Lynette Broomby
Accountant & Farmer, FJB Accounting, TAS