Our Team

Anyone in a room with Dave can’t help but get inspired by his energy - especially when it comes to spreading the word about Figured. Dave has an impressive career history in senior leadership roles for a number of leading technology companies and, before joining Figured, was managing the digital solutions for business markets at NZ Post.

Chris has a great deal of experience leading and scaling technology companies, most recently at WorldFront. He has led many strategic deal processes, including agreements with key channel partners and has also been on teams scaling technology companies such as Navman. No stranger to farming having grown up on a lifestyle block farming angora goats and sheep. Chris enjoys spending time with family and friends, at the beach, hitting the slopes or ruining a good walk on the golf course.

Born and bred in Southland, John is a country boy from New Zealand's rural heartland, with a passion for technology’s ability to transform the industry. This, paired with a background in the agri sector working for one of New Zealand’s largest lamb and beef exporters, means John is inspired by the opportunities that Figured has to make farming rock. In his spare time, John is a big fan of anything Strava related, and exploring the great outdoors.

Our people nerd with a passion for building effective teams and creating a fun, open culture with high productivity. Zainab has a decade of experience in recruitment and relationship management, which she has now combined to lead all things people - whether that’s hiring amazing talent, developing people or driving workplace culture. We know the team’s happiness levels, and growth of talent at Figured, are in safe hands. When she’s not busy looking after us - or her pet caterpillars - she’s growing her three little humans (Sunday baking is her absolute fave).

Sarah is our Executive GM of Strategic Partnerships.  She has years of experience managing strategic sales and enterprise partnerships, having worked in business and market development roles at NZ Post, KPMG, and most recently as Chief Revenue Officer at WorldFront. Figured is a partnership business and developing strong relationships with our banking and ecosystem partners are core to our growth strategy. Sarah is a super proud mother of two young daughters which means most of her time away from work is spent being their social co-ordinators.  When she does get some downtime, she loves Pilates, music, boating and the odd glass or two of french rose.

Richard is our Head of Engineering. He has many years of successful startup experience providing technical and people leadership and a strong background in fintech and agriculture. For Richard, success comes down to having great people on the team to work with, mentor and learn from - it’s always about the people. Outside of work he enjoys going to the gym, skiing, messing about with tech gadgets / home automation and watching movies.

Forsyth is our Head of Marketing. His background in digital is long enough to pre-date Google and he thrives on challenges, specialising in marketing as a lever for business growth. With a long track record of growth, transformation and delivering business results he worked in a wide range of industries before discovering that SaaS was his real passion. A self-described family man, spare time sees him coaching kids rugby, out on his bike, but most likely somewhere out on the Hauraki fishing or diving.

Amy is our data nerd with a passion for human centred design. She loves to take on anything new, experimental that carries a degree of uncertainty. With a proven track record of delivering value over the last decade, she has held product and data roles in Fintech, Logistics, Gov services and more. Amy has a love for the Agri industry born from her first role after Uni on farm for a biodiesel firm. When she’s not travelling across the globe, you will find Amy in her garden, hanging out on the local trails or lost in a podcast.

Genevra is a Chartered Accountant and has worked in rural accounting firms for the past 13 years - so she knows her way around the books. She’s also no stranger to the agriculture industry, she grew up on a beef and deer farm, has run several dairy farms in the past with her husband and now owns a grazing and cropping farm in the Waikato. When she's not out enjoying the country air with her family, you will find Genevra with her nose in a good book and a wine in hand, travelling, or knitting.

Dave is responsible for growing relationships with our NZ partners to ensure they have the right tools and tech they need to succeed. Dave is passionate about how technology is an enabler in driving business growth and has worked with many partners to develop their advisory offering. Aside from owning a half-share in a small flock of sheep, Dave hangs most of his rural flag on the fact he’s married into a farming family, but regardless, he’s not one to shy away from the outdoors with a love for surfing and trail running.

Cam is no stranger to Figured, having worked closely with the product and the team during his time with an agri services firm and most recently in a senior sales position at Xero. Cam is a Chartered Accountant with a keen interest in representing farming in the business community. There’s no doubt about the serious fire power he adds to our Aussie team.

James is originally out of New Zealand where he has a family history in Agriculture. Since 2014, James has worked for Figured across NZ, Australia, UK/Ireland, and USA supporting the landing of and expansion of Figured within those markets. James’ focus is now growing the Figured presence across Canada, alongside our key technology and accounting partners. Away from work James enjoys exploring his new surroundings and getting to as many sporting games as possible.

Jeremy grew up in Canada. And intrepid in nature, ultimately made his way to NZ. Finding an affinity for developing software, Jeremy has worked for a range of NZ start-ups and increasingly on data-driven projects. Coming from a rural upbringing, with his folks operating a soybean farm back home, NZ and Figured have become a natural fit. When not writing code, you'll find Jeremy in the back shed doing a bit of wood or metalworking, brewing beer, or researching the next hobby with his clutch of Kiwi kids.

Born and raised a Kiwi from South Auckland, Lance originally gained a business degree before gravitating towards an IT career. Mostly self-taught, he now combines his business and accounting knowledge with software engineering and a love of problem-solving to help the team unlock exciting new features and improve customer experiences. In his spare time, Lance enjoys hanging out with his family of 3 teenagers, cooking delicious comfort food, playing board games and watching movies.

Andy was raised on a sheep & beef farm, and horticulture orchard in the Hawke's Bay. He is passionate about solving real world problems through the use of technology. With a background in Agri and SaaS, Andy is set to work closely with our accounting partners, driving successful onboarding and continued support. Outside of work, he enjoys spending time with family and friends, tennis, fishing and exploring on weekends away from the city.

Mitchell is bilingual, speaking both accounting and farming. Having grown up farming in West Otago of southern New Zealand, he completed his Bachelor of Commerce in accounting while also working as an accountant at Findex. He is also a current provisional member of CAANZ. Since making the move up from Otago to join the Figured team in Auckland, he’s turned his focus to helping farmers make smarter financial decisions. Outside of work, Mitchell can either be found in the clouds working on his pilot's license, or outdoors, often hunting, holding onto the dream of being a true Southern Man.

Born in South Africa, raised in New Zealand and now based in Melbourne, Devon is our Account Executive for Australia. Having previously worked with many Xero-led accounting firms across ANZ, he brings solid experience working with accountants to help drive the adoption of cloud technology and improve financial outcomes for their firm and their clients. Devon loves his sports, particularly rugby, golf, snowboarding and motorbiking, and when he’s not on the field, course, slopes or track, he enjoys hosting cookouts with friends and family or travelling the world.

Jack originally grew up in New Zealand and is now based in Melbourne. He’s no stranger to the SaaS environment having spent the past six years managing large enterprise accounts within the Real Estate & Financial Services industries. Relationship building is what Jack loves and he's excited for the opportunity to support our fast-growing Australian market. Outside of work, Jack loves spending time cooking on the BBQ & enjoying long walks with his two Frenchies.

A Bay of Plenty boy, Matt was raised in Tauranga with horticultural roots and a passion for the outdoors. Before Figured, he worked in a range of marketing, sales, and account management positions and started his career in technology through a communications company in London. Upon returning to his homeland, Matt was keen to get involved with the agriculture industry and is excited to support Figured users. On his days off you can find him getting into nature and the outdoors, whether that be on a bush walk, spearfishing or mountain biking.

Raised farming the hills of Northern Manawatu before studying and moving into financial services, Paddy joined the Figured UK & Ireland team in 2019 bringing a unique mix of experience and passion for driving agricultural businesses. Collaborating with Figured's teams across the world and building strong relationships in UK & Ireland, Paddy avidly supports Figured partners to capitalise on technology in order to best service the needs of their business and their clients. Outside of work, you might run into Paddy supporting NZ sporting teams on tour or travelling somewhere in Europe.

Marcelino is an Iowa Native, born and bred in the heart of the USA. After many years in the service industry, Marcelino found his way into the SaaS and cloud accounting world with Xero, spending over 7 years with them in various partner development and account manager roles. During his time at Xero, Marcelino worked closely with the Figured team, developing a passion for the agriculture sector and providing support to rural accounting firms. He eventually joined Figured in 2022 as Account Executive. In his downtime, Marcelino loves longboarding, spending time with his wife and baby boy, and helping his wheaten terrier understand his new role in the pack… guard dog.

Alex is our US Partner Success Manager who is passionate about cultivating meaningful relationships while delivering exceptional customer experiences. She has worked for high growth start-ups providing vertical SaaS solutions to partners in the Ed Tech, AI and Recruitment space. Alex is a New York native, current Denver transplant and an honorary Canadian (according to her peers from University) with a love for travel and outdoor activities.

Erin is our US Partner Success Specialist based out of Denver, CO. Starting her career in hotel management, Erin pursued her passion for technology during the COVID-19 pandemic with Xero. Here at Figured Erin helps our users utilize our platform to the fullest and with her hospitality roots, delivering exceptional customer service is her main priority. When Erin isn't working with our users, she enjoys traveling, trying a new recipe or hitting the slopes.