Our Team

Anyone in a room with Dave can’t help but get inspired by his energy - especially when it comes to spreading the word about Figured. Dave has an impressive career history in senior leadership roles for a number of leading technology companies and, before joining Figured, was managing the digital solutions for business markets at NZ Post.

Chris has a great deal of experience leading and scaling technology companies, most recently at WorldFront. He has led many strategic deal processes, including agreements with key channel partners and has also been on teams scaling technology companies such as Navman. No stranger to farming having grown up on a lifestyle block farming angora goats and sheep. Chris enjoys spending time with family and friends, at the beach, hitting the slopes or ruining a good walk on the golf course.

Originating from Hawkes Bay with a grassroots connection to the land via beekeeping, fruit selling, and apple thinning, Ross is Figured's Chief Product Officer and leads our product, engineering, and design teams. A former product GM at Xero, Ross’s deep experience developing product strategy and team leadership, as well as a background in fintech, analytics, and reporting systems are a welcome addition to the Figured team. As a self-confessed ‘bad karaoke’ singer and foodie, he’s also passionate about the capacity for technology to help us live better lives.

Born and bred in Southland, John is a country boy from New Zealand's rural heartland, with a passion for technology’s ability to transform the industry. This, paired with a background in the agri sector working for one of New Zealand’s largest lamb and beef exporters, means John is inspired by the opportunities that Figured has to make farming rock. In his spare time, John is a big fan of anything Strava related, and exploring the great outdoors.

Our people nerd with a passion for building effective teams and creating a fun, open culture with high productivity. Zainab has a decade of experience in recruitment and relationship management, which she has now combined to lead all things people - whether that’s hiring amazing talent, developing people or driving workplace culture. We know the team’s happiness levels, and growth of talent at Figured, are in safe hands. When she’s not busy looking after us - or her pet caterpillars - she’s growing her three little humans (Sunday baking is her absolute fave).

Sarah is our Executive GM of Strategic Partnerships.  She has years of experience managing strategic sales and enterprise partnerships, having worked in business and market development roles at NZ Post, KPMG, and most recently as Chief Revenue Officer at WorldFront. Figured is a partnership business and developing strong relationships with our banking and ecosystem partners are core to our growth strategy. Sarah is a super proud mother of two young daughters which means most of her time away from work is spent being their social co-ordinators.  When she does get some downtime, she loves Pilates, music, boating and the odd glass or two of french rose.

A Yorkeshireman with an interest in tech and innovation, David moved to NZ for a few months… which eventually turned into five years. He has previously led strategy and change across retail, banking and supermarkets both in the UK and New Zealand. With a head for transformation, innovation and thought leadership, he is now leading the charge for Figured in the UK. David loves anything outdoorsy, especially cycling, hiking or trail running. He’s a keen skier, and an even keener father of two daughters.

Gabrielle spent years working for household names like Qantas, BNZ, Telstra, Vodafone and M&C Saatchi in Australia and New Zealand, but she’s most at home in an agile business that matches her values and desire to make a tangible difference. When not geeking out about marketing and tech, she’s a self-confessed film fiend, and can’t turn down an offer for a great cocktail. Although a kiwi based in Tāmaki Makaurau, the rest of her whānau are all Aussies so she’s proudly bilingual in Kiwi and ‘Strayan.

Richard is our Head of Engineering. He has many years of successful startup experience providing technical and people leadership and a strong background in fintech and agriculture. For Richard, success comes down to having great people on the team to work with, mentor and learn from - it’s always about the people. Outside of work he enjoys going to the gym, skiing, messing about with tech gadgets / home automation and watching movies.

Amy is our data nerd with a passion for human centred design. She loves to take on anything new, experimental that carries a degree of uncertainty. With a proven track record of delivering value over the last decade, she has held product and data roles in Fintech, Logistics, Gov services and more. Amy has a love for the Agri industry born from her first role after Uni on farm for a biodiesel firm. When she’s not travelling across the globe, you will find Amy in her garden, hanging out on the local trails or lost in a podcast.

Genevra is a Chartered Accountant and has worked in rural accounting firms for the past 13 years - so she knows her way around the books. She’s also no stranger to the agriculture industry, she grew up on a beef and deer farm, has run several dairy farms in the past with her husband and now owns a grazing and cropping farm in the Waikato. When she's not out enjoying the country air with her family, you will find Genevra with her nose in a good book and a wine in hand, travelling, or knitting.

Andrew has a family background in farming, and has spent the past 12 years helping global businesses adopt new software. So it was only fitting that he combined his love for the two and joined Figured as a BDM for the South Island & Waikato. He now serves as our Director of Business Growth for New Zealand. Having been a personal trainer in a past life, Andrew’s ideal weekend consists of hitting the trails for a run, followed by spending time with his friends and family.

Cam is no stranger to Figured, having worked closely with the product and the team during his time with an agri services firm and most recently in a senior sales position at Xero. Cam is a Chartered Accountant with a keen interest in representing farming in the business community. There’s no doubt about the serious fire power he adds to our Aussie team.

Dave is responsible for growing relationships with our UK partners to ensure they have the right tools and tech they need to succeed. He joined the Figured UK team having previously 4 years leading business development for the North Island of NZ. Dave is passionate about how technology is an enabler in driving business growth and has worked with many partners to develop their advisory offering. Aside from owning a half-share in a small flock of sheep back in NZ, Dave hangs most of his rural flag on the fact he’s married into a farming family, but regardless, he’s not one to shy away from the outdoors with a love for surfing and trail running.

Jeremy grew up in Canada. And intrepid in nature, ultimately made his way to NZ. Finding an affinity for developing software, Jeremy has worked for a range of NZ start-ups and increasingly on data-driven projects. Coming from a rural upbringing, with his folks operating a soybean farm back home, NZ and Figured have become a natural fit. When not writing code, you'll find Jeremy in the back shed doing a bit of wood or metalworking, brewing beer, or researching the next hobby with his clutch of Kiwi kids.

Andy was raised on a sheep & beef farm, and horticulture orchard in the Hawke's Bay. He is passionate about solving real world problems through the use of technology. With a background in Agri and SaaS, Andy is set to work closely with our accounting partners, driving successful onboarding and continued support. Outside of work, he enjoys spending time with family and friends, tennis, fishing and exploring on weekends away from the city.

A Bay of Plenty boy, Matt was raised in Tauranga with horticultural roots and a passion for the outdoors. Before Figured, he worked in a range of marketing, sales, and account management positions and started his career in technology through a communications company in London. Upon returning to his homeland, Matt was keen to get involved with the agriculture industry and is excited to support Figured users. On his days off you can find him getting into nature and the outdoors, whether that be on a bush walk, spearfishing or mountain biking.

Based in Melbourne, Anthony has a broad range of commercial and sales experience in the IT, FMCG and SaaS industries. He’s spent the past few years in the accounting channel having previously helped firms of all sizes with cloud technology adoption and professional development. Anthony has a strong passion for helping others grow and reach their full potential, having spent many years running his own personal training and coaching business. In his spare time, you’ll find him tackling DIY projects around the house, serving coffee in his fiancé’s cafe or spending time with his two miniature dachshunds.

Born and raised on the Gold Coast, Tara has amassed a wealth of experience across media, fintech and Figured. With her in-depth product knowledge and passion for promoting personal development, Tara supports our Australian customers to make the most out of their experience on Figured to ensure they realise the success they set out to achieve. Having recently completed an MBA in Innovation and Leadership, Tara is always up for a challenge and forging new paths forward.

Jack originally grew up in New Zealand and is now based in Melbourne. He’s no stranger to the SaaS environment having spent the past six years managing large enterprise accounts within the Real Estate & Financial Services industries. Relationship building is what Jack loves and he's excited for the opportunity to support our fast-growing Australian market. Outside of work, Jack loves spending time cooking on the BBQ & enjoying long walks with his two Frenchies.

James is originally out of New Zealand where he has a family history in Agriculture. Since 2014, James has worked for Figured across NZ, Australia, and UK/Ireland, supporting the landing of and expansion of Figured within those markets. Now based on the East Coast of the USA, James’ focus is growing the Figured presence across the United States and Canada, alongside our key technology and accounting partners. Away from work James enjoys exploring his new surroundings and getting to as many Yankee & Rangers games as possible.

Marcelino is an Iowa Native, born and bred in the heart of the USA. After many years in the service industry, Marcelino found his way into the SaaS and cloud accounting world with Xero, spending over 7 years with them in various partner development and account manager roles. During his time at Xero, Marcelino worked closely with the Figured team, developing a passion for the agriculture sector and providing support to rural accounting firms. He eventually joined Figured in 2022 as Account Executive. In his downtime, Marcelino loves longboarding, spending time with his wife and baby boy, and helping his wheaten terrier understand his new role in the pack… guard dog.

Alex is our US Partner Success Manager who is passionate about cultivating meaningful relationships while delivering exceptional customer experiences. She has worked for high growth start-ups providing vertical SaaS solutions to partners in the Ed Tech, AI and Recruitment space. Alex is a New York native, current Denver transplant and an honorary Canadian (according to her peers from University) with a love for travel and outdoor activities.

Tom previously worked as a farming consultant and agronomist before making his way to our Figured UK and Ireland team. Tom brings experience over the last 10 years in a practical on-farm capacity, as a farm business advisor and more recently in the world of Customer Success. Tom now works with our partner organisations across the UK and Ireland market helping them to get the most out of using Figured with their farming clients. Outside of work, Tom is a keen runner - having just completed his 7th half marathon.

Raised farming the hills of Northern Manawatu before studying and moving into financial services, Paddy joined the Figured UK & Ireland team in 2019 bringing a unique mix of experience and passion for driving agricultural businesses. Collaborating with Figured's teams across the world and building strong relationships in UK & Ireland, Paddy avidly supports Figured partners to capitalise on technology in order to best service the needs of their business and their clients. Outside of work, you might run into Paddy supporting NZ sporting teams on tour or travelling somewhere in Europe.