Dairy farming teams make their biggest calls mid-season, often with hours to act. The advisers and farmers who handle that well have built something specific: a structured relationship with a clear rhythm, shared accountability, and a view of what's coming.
Neer Enterprises wasn't a struggling business that needed saving. They were already one of New Zealand's highest-performing dairy operationsβbut they wanted to see what was coming, manage risks deliberately, and stop leaving outcomes to the market.
When Brett Wooffindin from Sidekick Rural came in, what they built together was an advisory relationship offering exactly that. Now Neer doesn't just react to volatilityβthey plan ahead of it, weigh their options before decisions are made, and actively protect their margins through conditions they can't control.
The story of Neer and Sidekick is what that relationship looks like. This guide will help you to build it.
What You'll Learn
Why the financial calendar built for tax deadlines doesn't serve the decisions that shape a dairy farm's futureβand what happens to both farmers and advisers operating inside that constraint.
For NZ dairy farmers: confident decisions at the moments that count. For advisers: higher-value client relationships, and the revenue that comes with them.
How Brett and Rob from Neer structure their working relationshipβthe meeting cadence, the agenda, who holds who accountable, and the exact timeline their monthly reporting runs to.
Milk price volatility, input cost pressure, and risk management toolsβincluding Milk Price Protectionβand how the advisory relationship is the reason more NZ dairy farms are starting to use them.
This practical guide is essential reading for:

If you don't know where you're going, and you don't know where you are, then anywhere will only either get you further into the schtock, or you'll just sit here waiting for somebody to hit you. And that's not much fun.